Taking a look at some media trends in the digital age
Taking a look at some media trends in the digital age
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Having a look at some of the recent changes and innovations in television and digital content.
In the existing digital age, smart phones have become one of the most prevalent tools that individuals are using to watch videos and access media. These days, many social media platforms are providing endless feeds of brief, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a sequence of personalised content and react immediately, making these videos a lot more appealing and addicting than conventional content. Short form videos are also being used regularly for news and instructional functions, not just for entertainment. Consequently, this pattern is evolving the way individuals are actively seeking for and counting on to receive info, in a much faster, shorter and more functional format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form video content, the method by which people are getting their updates is also evolving. People are significantly turning towards internet news sources, rather than viewing television, to discover present worldly affairs. However, concurrently, due to a constant flow of knowledge, people are becoming overwhelmed by substantial amounts of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is more clear and simpler to follow. These days it is common to find news channels that have sizeable followings on social media websites. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for supplying individuals with trusted and verified news sources, in a format they can easily identify with.
In recent years, with the rise of digital media, the way in which individuals consume media has evolved substantially. For several years, traditional tv was the primary source of family entertainment for the majority of people. Nevertheless, from the development of streaming platforms, many viewers are turning away from arranged television, specifically among younger people. Instead, worldwide media content analysis shows that more people are purchasing subscriptions . to streaming services, which strongly affirms the switch in audience intake habits. These options are popular for enabling people to see the shows and movies they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming services as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing interests in the sector.
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